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Eight highlights and four strategies will take you to understand the 2020 and 2021 of Dongling.


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发布时间:2021-02-14

"Every Dongling person is worthy of praise. Every Dongling person is a hero." At the annual meeting of Dongling Group held on February 8, Li Lei, secretary of the party committee and president of the group, faced the live camera and expressed his affection to the people of Dongling all over the world.
In 2020, in the face of the complex and changeable international situation and the continuous impact of the new crown epidemic, and in the face of the unpredictable market environment, all Dongling people, under the guidance of the spirit of General Secretary Xi Jinping's visit to Shaanxi to inspect the speech, do a good job in epidemic prevention and epidemic resistance, implement the "six stability and six guarantees", aim at the annual work goal, with a tenacious will, the spirit of struggle, innovative ideas and the pursuit of excellence, fighting the epidemic, grasping the resumption of work, ensuring production, expanding operations, excellent management, and building brands have handed over a satisfactory "Dongling answer sheet".
This year, we passed the warm current in the cold current, under the continued influence of the epidemic, adhere to the people-oriented development concept, keep in mind Li's "Dongling people are the greatest wealth of Dongling" indoctrination, care for the health of employees, care for the lives of employees, pay attention to the growth of employees, and constantly enhance the sense of belonging, sense of gain and happiness of employees.
This year, we created opportunities in the crisis and faced brand-new challenges in the market. All Dongling people worked together and took the initiative to complete a total income of 130 billion yuan throughout the year, achieving positive growth under the influence of the epidemic; we were shortlisted for 17 consecutive times "Top 500 Chinese Enterprises", ranking 169th; for the 19th time in the "Top 500 Chinese Private Enterprises", ranking 39th, ranking first in Shaanxi private enterprises.
This year, we opened an innovation bureau in the changing situation, practiced the concept of "high-quality development", created a new pattern of "domestic and international double cycle", and took "management upgrading, talent empowerment, innovation drive, brand leadership" as the starting point. It laid a solid foundation for creating a new situation in the group's "14th Five-Year Plan" period.
  Eight Highlights of 1. 130 billion Support High-quality Development of Dongling 2020
  1. Implement the concept of high-quality development
With Chairman Li Heiji's series of expositions as the direction and driving force of struggle, the group's various industrial sectors have deeply implemented the concept of high-quality development, looking for gaps, seeking breakthroughs, opening new games, strengthening innovation, cultivating talents, building brands, concentrating efforts, overcoming difficulties together, gathering surging forward forces, and creating a new situation of high-quality development.
  2. Promoting modern enterprise management
The introduction of McKinsey Consulting Company has taken a key step in Dongling's modern enterprise management. The ten-part one-room functional structure and the three-pillar management mode of human resources, finance and wind control have realized the flat coverage and systematic whole process of management. The group's upper and lower reform ideas are highly unified and fully promote the upgrading of enterprise management.
  3. Promote production technology innovation
In the past year, the group has invested heavily in technological transformation and upgrading of lead and zinc smelting, coking systems, steel, mining and other production enterprises. Dongling smelting technology reached the national leading level, output and efficiency to achieve a new high; Dongling zinc industry to overcome production technical problems; Lueyang iron and steel key projects steadily; Yonglong company in scientific research to make a major breakthrough.
  4. Promoting innovation in foreign trade operations
International Trade Corporation adheres to the strategy of "differentiated operation", raw material company adheres to the business idea of terminal storage supply chain, and sets up a number of domestic storage and distribution centers and raw material sales network; non-ferrous plate around product sales and terminal development, the use of a variety of business methods, innovative development. The structure of the Nonferrous Research Institute is more perfect, the research has been expanded to a number of varieties, and a lot of popularity has been accumulated in the industry.
  5. Promote the transformation and upgrading of domestic trade
The domestic trade corporation has made great efforts to develop terminal projects, carried out in-depth cooperation with many large central enterprises and state-owned enterprises, doubled the proportion of end-user sales, adhered to the business strategy of "low inventory and high turnover", won with speed and scale, innovated business models, created new profit growth points, and various professional companies have made good achievements in development by turning crises into opportunities, black Research Institute and Steel Valley Network support the determination and confidence to judge the market and serve users.
 6. Promote the implementation of talent strategy
Continue to broaden the channels and scope of social recruitment and campus recruitment. The "Linghang Plan" has achieved remarkable results. It has established an internal competition mechanism, broadened promotion channels, built a learning enterprise, built a talent cultivation system, incubated "Dongling Enterprise University" and "Gold Medal Internal Trainer Special Training Camp". The "Yuanhang Plan" has exploded in public praise. Salary management and performance appraisal have reached a new level. NCC system has promoted information renewal and iteration, the three pillars of human resources and the new control model have landed, and the post rank system has been improved.
  7. Promoting financial investment
With the continued impact of the new crown epidemic, the Group has made joint efforts to maintain the golden sign of Dongling for more than 40 years without a bad record in the financial system under extremely challenging circumstances, implement the goal of "focusing on the main business and integrating resources", and achieve remarkable results in asset revitalization.
  8. Promote brand building
Throughout the year, it received more than 200 visits from various groups and received nearly 2000 people. A series of activities to celebrate the 99th anniversary of the founding of the party, national media Dongling trip, high-end customer strategic cooperation seminars and other activities have achieved good results; China Power Construction Materials Co., Ltd., Hongta Futures Co., Ltd., Glencore (Beijing) Commercial Co., Ltd., Guangsheng Nonferrous Metals Co., Ltd. and a number of financial institutions have become new strategic partners; various activities have been carried out solidly, and employees' sense of gain has been continuously enhanced.
Dongling Village successfully passed the national review of civilized villages and towns. Chairman Li Heiji was invited to attend the national commendation meeting for advanced individuals in the private economy in the fight against the new crown epidemic and was cordially received by Wang Yang, chairman of the National Committee of the Chinese People's Political Consultative Conference. The group was awarded the "Outstanding Contribution Unit of Shaanxi 2020 in the Fight against the New Crown Epidemic" and President Li Lei was awarded the "National Advanced Collective of Nonferrous Metals Industry", the coking electrotechnic class was awarded the "2020 Shaanxi Provincial Worker Pioneer", Dongling Zinc Industry was awarded the "Provincial Safety Culture Construction Demonstration Enterprise", and the two foreign trade companies were awarded the "2020 China's Top 20 Zinc Ingot Trade".
2.Four Strategies to Promote the Transformation and Upgrading of Dongling 2021
 1, IT Digital Strategy
Internet information technology is the "hyperlink" of enterprises and the times, the "port" of high-quality development of enterprises, and is also becoming the "CPU" of modern enterprises ". In 2021, Dongling Group is moving towards a new era of transformation and upgrading, paying more attention to IT strategy, strengthening IT infrastructure construction, embracing block chain technology, embracing the Internet of Things, embracing the era of digital management, letting numbers speak and letting digitalization change the core competitiveness of enterprises.
 2. Incentive strategy
The group has completed the deployment of the functional management departments of ten departments and one room, and has customized a career path for everyone. Next, Dongling will deeply promote management innovation, study different management models, create a multi-dimensional, deep-seated and three-dimensional incentive mechanism, thoroughly solve the problem of endogenous power of enterprises, expand the scope of cooperation, innovate the partnership model, and make incentives the main theme of enterprise management.
  3. Effectiveness Strategy
In all aspects of production, operation and management, we should thoroughly implement cost reduction and efficiency increase, not only in production units, but also in tax planning, transportation costs and communication costs. We should plan everything, communicate everything, implement everything and assess everything. We should never think about problems and do things. In 2021, we will adopt the mode of cooperation with external consulting teams to promote enterprise effectiveness.
  4. Brand Strategy
In 2021, Dongling will strive to create a new brand image of "green, healthy, high-quality, science and technology. Green culture, green production, green management; Staff physical and mental health, cash flow health, industry health; High brand quality, high service quality and high management quality; Science and technology are the strategic focus of Dongling in the next decade, relying on the power of science and technology to push the current Dongling 2.0 into a new era of Dongling 4.0.
The cold winter cannot stop the pace of spring, and the night cannot block the dawn. Facing the "big rivers" that have not been seen in a century, there are a century-old dream of "installing the stage" and 18000 "brave hearts", Dongling will definitely "Ride the wind and waves" to create greater glory.