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Li Heiji: Efforts to Promote Big and Good Brands in Shaanxi


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发布时间:2022-08-01

 

On July 31, Shaanxi province "strong quality province brand Xingshan enterprise brand promotion summit" was held in Xi'an. Wu tie, vice minister of the United Front work Department of the Provincial CPC Committee, secretary of the party group and executive chairman of the Provincial Federation of Industry and Commerce, attended the meeting and delivered a speech. Li Heiji, president of the Shaanxi Enterprise Brand Promotion Association, first secretary of the party committee and chairman of Dongling Group, delivered a speech.

 

 

The meeting was jointly sponsored by the Provincial Federation of Industry and Commerce, the Provincial Development and Reform Commission, the Provincial Department of Civil Affairs, the Provincial Department of Commerce, and the Provincial Department of Cultural Tourism. At the meeting, Wu Tie emphasized that we must adhere to innovation-driven, take independent innovation as the core of cultivating brands, and strive to enhance the core competitiveness of enterprises; we must ensure quality first, continuously improve product quality and service quality, and strive to build a "century-old" with a long-lasting foundation. "Old shop"; to enrich cultural connotation, draw nutrition from Chinese culture, and focus on enhancing the cultural added value and reputation of the brand; to connect the two markets, better experience in the international market growth, continue to expand the influence of the brand.

 

 

In his speech, Li Heiji said: since the establishment of the Association for the Promotion of goods, there have been great changes at home and abroad that have not been seen in a century, global overcapacity, and the world economic environment is complex and changeable, and the confidence in overcoming difficulties has been challenged unprecedentedly. the Association for the Promotion of goods should give full play to the power of the brand, establish the brand, maintain the brand, enhance the brand model story of Shaanxi, and promote Shaanxi brand building to a new starting point.

He stressed that the Association for the Promotion of goods should learn from Chinese brand enterprises and lead development with forward-looking thinking, so that great ideas can create great brands; to strengthen brand work, we should make full use of the height and depth of publicity, publicize Shaanxi's good brands and big brands, go to the whole country and the world; in action, we should constantly strengthen the sense of crisis, learning and long-term consciousness, Today is tomorrow's layout, this year to lay the foundation for next year, the strength of the brand will continue to accumulate and carry forward.

 

 

The meeting read out the results of Enterprise Brand Evaluation in Shaanxi Province in 2021, and issued plaques and certificates to the units and individuals who won the first batch of strong brands, well-known brands, excellent brand enterprises, characters and products in Shaanxi Province. After the meeting, well-known experts and scholars, government think tank Gao Shen Professor Zhang Baotong, and Guangzhou Kunlun positioning brand expert Wang Wei were invited to participate in special interviews. Representatives of four brand entrepreneurs received special interviews around "how to improve Shaanxi brand influence and jointly promote Shaanxi's high-quality development", sharing brand growth stories, exchanging brand building strategies, and talking about the development path of Shaanxi brand.